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Even Google uses direct mail!

September 11th, 2009

For those that believe that email and the internet will be the answer to your advertising woes,  Google knows differently. Their direct mail piece came accross my desk the other day; offering us $100 credit if we signed up for AdWords, Google’s online advertising program. And yes, they used the color yellow to draw attention [...]

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Full color designing can be tricky

September 11th, 2009

It’s not always easy getting what you want from full color printing. The very technology that makes it more available can also be the source of much frustration. What you see on your computer screen may not look anything like the postcards that you order. Our Yellow Card program is different. Since we control the [...]

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Discover your neglected markets

September 11th, 2009

Probably the most overlooked and neglected market is the customer base. You’ve spent good money to bring in customers. What are you doing to keep them? Remember that once they do business with you and they go on their merry way, they become fair game.

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