Even Google uses direct mail!

For those that believe that email and the internet will be the answer to your advertising woes,  Google knows differently. Their direct mail piece came accross my desk the other day; offering us $100 credit if we signed up for AdWords, Google’s online advertising program. And yes, they used the color yellow to draw attention to the offer. While there may be an irony in the worlds largest internet search engine / advertising company using direct mail, Google knows that nothing can target a market better. Not radio, not TV, not newspapers and not a search engine.

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